An anonymous account calling itself Chef Jacques La Merde — that’s Jake the Shit, for you non-French speakers out there, is plating savory junk food to look like they’re some expensive menu items you’d see at a Michelin-star restaurant.
The account’s first ever post, captioned, “tartar of hand cut hot rod, @eatnomiku egg yolk, ‘intense pickle’ Doritos soil” demonstrates a knowledge of that niche restaurant culture, and completely satirizes it. Seriously, doritos soil. Hilarious!
Let’s try this one:
The language used in the captions represents the oft-perceived pretentiousness of chef culture and spins it around. “STILL EARLY FOR OUR ROOFTOP GARDEN SO HAD TO FORAGE THIS HEIRLOOM ‘DOLÉ’ ARUGULA AT THE PIGGLY WIGGLY.” In other words, “foraging,” which is ironically paired with high-culture and a sense of self-sustainability, is found next to Piggly Wiggly, a supermarket chain.
You just know hipsters will come and embrace this and turn it into a real thing.