Thought.is

If you don’t have an audience or email list who are used to buying from you, but think you’ll “go on some podcasts and throw out some tweets” and get that level of pre-orders, you’re delusional.

It’s fear. There is something about writing or publishing a book that has triggered a deep fear, and that is creating the true obstacle to you starting or finishing your book.

“I want to sell millions of books and make a lot of money.”

This might seem obvious, but bears repeating: most people who start their books don’t finish them. A ghostwriter, by writing the book for you, ensures that the manuscript does, in fact, get finished.

A fact of life: it’s nearly impossible to sell a lot of copies of a book.

The most important bestseller list is The New York Times Bestseller List, and they are the worst culprit at this curated elitism. They readily admit that their list is only “reflective” of books that are selling at a certain number of bookstores and online retailers around the country–but NOT an actual best seller list.

The authors that do this tend to succeed. The authors that don’t…tend to fail.

Most people write only with themselves in mind, and not with an audience in mind. And that is precisely the reason why no one cares about their writing.

It’s the best marketing tool you could ever use to not just build your brand, but actually attract clients.